The perfume has been certified suitable for animal use according to the Italian “Safe Pet Cosmetics” protocol, but not all veterinarians agree with the use of fragrances for dogs. Photo: AP
Fashion house Dolce & Gabbana has launched a new alcohol-free perfume for dogs called Fefe in honour of Domenico Dolce’s poodle, but not all vets and pet owners agree it’s safe or appropriate.
The perfume costs €99 (approximately RM485) for 100 milliliters (3.4 ounces) and has been certified suitable for animal use.
It follows a Safe Pet Cosmetics protocol designed to ensure a degree of safety of cosmetic products for animals comparable to that required for humans, Dolce & Gabbana said.
“Through a compliance recognition to this protocol granted by Bureau Veritas Italia, participating companies demonstrate their sensitivity in creating products that ensure the safety and respect of the animal, in accordance with established standards,” the company said in the statement issued for the launch of the perfume.
Bureau Veritas Italia is a publicly held company that provides inspection, laboratory verification and certification services.
All of the dog owners consulted agree that the fragrance is “gentle and well accepted by their pets”, and veterinarians approve of the product, according to the company web page dedicated to Fefe, which cites performance reviews by veterinarians and customers.